How to create value for a non-existent product and run FOMO?
DAO principles and blockchain-based banking — in a nutshell, that's what Hawex was all about when it partnered with SERGIS. Our agency was brought in to set up and gamify a devoted community for an innovative banking platform for businesses and individuals.
Our team utilized the power of FOMO to the fullest by creating and launching a collection of NFT Passes — unique tickets to the Hawex community on Discord with PFP NFTs and loads of perks.
Thousands of NFTs have found their owners, and the overall numbers of community members reached tens of thousands. Of course, the product's website and other aspects were also revamped and revitalized.